The Evolving TV and Media Landscape PastThursday, Sept 15, 2016 ,
The invention of the TV dates back to 1927. For many decades the TV industry was highly lucrative and immune to change and disruption. However, several recent trends have dramatically shifted the Media and TV landscape. This lecture will focus on three major disruptions that continue to reshape the Media and TV distribution business:
1- Changes in consumer viewership and behavior – Content on-demand to any device / anywhere, desire for skinny TV bundles
2- Increased levels of competition – User-generated content, media company initiatives in direct-to-consumer distribution, over-the-top video
3- Technological innovation / disruption – Cloud technologies, residential broadband, mobile video, big data / analytics, advanced advertising
The lecture will touch on the financial drivers and implications of these disruptions and how Media and TV distribution companies are responding to these changes.
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